IAMS Proactive Health Healthy Adult with Chicken vs. Nature's Variety Instinct Limited Ingredient Diet Grain-Free Rabbit
 
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IAMS has a better protein to fat ratio. However, Nature's Variety's ratio is not bad. (The ideal ratio is 2 to 1.) Nature's Variety has fewer ingredients, which is usually a good thing. IAMS has a slightly lower concentration of fruits, veggies, grains, and starches. IAMS is 100% pea-free; Nature's Variety has peas as its 2nd ingredient.
IAMS Proactive Health Healthy Adult with Chicken
                                                             IAMS has a better protein to fat ratio. However, Nature's Variety's ratio is not bad. (The ideal ratio is 2 to 1.)
                                                                                                                     IAMS has a slightly lower concentration of fruits, veggies, grains, and starches.
                                                                                 IAMS is 100% pea-free; Nature's Variety has peas as its 2nd ingredient.
                                                
First 10 ingredients:
chicken chicken by-product meal ground whole grain corn corn grits corn gluten meal dried plain beet pulp chicken fat natural flavor dried egg product sodium bisulfate
Nature's Variety Instinct Limited Ingredient Diet Grain-Free Rabbit
                                                                                                                                     Nature's Variety has fewer ingredients, which is usually a good thing.
                                                
First 10 ingredients:
rabbit meal peas tapioca canola oil rabbit natural flavor coconut oil montmorillonite clay taurine choline chloride
| IAMS Proactive Health Healthy Adult with ChickenKibble | Nature's Variety Instinct Limited Ingredient Diet Grain-Free RabbitKibble | |
| 
        Score D | 
        Score F | |
| Food Type | Kibble | Kibble | 
| Meat % | Unknown | Unknown | 
| Protein % | 32% | 35% | 
| Fat % | 15% | 19% | 
| Fiber % | 3% | 5.5% | 
| Protein to Fat Ratio | 2.13 to 1 | 1.84 to 1 | 
| Total Ingredients | 17 | 11 | 
| Meat Content | 5 total low concentration, high quality | 4 total low concentration, low quality | 
| Non-Meats | 4 total low concentration | 3 total low concentration | 
| Pea-free | Yes | No, 2nd Ingredient | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | Yes | 
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