Nature's Variety Instinct Raw Longevity Frozen Bites Beef & Cod vs. Friskies Surfin' n Turfin' Favorites

Nature's Variety has a better protein to fat ratio. Friskies's ratio of 2.73 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.) Nature's Variety has slightly fewer ingredients, which is usually a good thing. Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches. Both foods are pea-free.

Nature's Variety Instinct Raw Longevity Frozen Bites Beef & Cod

Nature's Variety has a better protein to fat ratio. Friskies's ratio of 2.73 to 1 is too high (not fatty enough). (The ideal ratio is 2 to 1.)
Nature's Variety has slightly fewer ingredients, which is usually a good thing.
Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches.

Legend

First 10 ingredients:

beef beef liver beef kidney beef spleen ground cod beef heart ground flaxseed fish oil montmorillonite clay ground miscanthus grass

Friskies Surfin' n Turfin' Favorites

First 10 ingredients:

ground yellow corn chicken by-product meal soybean meal corn gluten meal beef fat meat and bone meal liver flavor ocean fish meal calcium carbonate phosphoric acid