Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey vs. Kiwi Kitchens Gently Air-Dried Lamb Dinner with Mackerel
 
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Nature's Variety has a better protein to fat ratio. Kiwi Kitchens's ratio of 1.07 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.) Nature's Variety has slightly fewer ingredients, which is usually a good thing. Kiwi Kitchens has a slightly lower concentration of fruits, veggies, grains, and starches. Kiwi Kitchens is 100% pea-free; Nature's Variety has peas as its 2nd ingredient. Kiwi Kitchens contains controversial ingredients.
Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey
                                                                                                 Nature's Variety has a better protein to fat ratio. Kiwi Kitchens's ratio of 1.07 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.)
                                                                                 Nature's Variety has slightly fewer ingredients, which is usually a good thing.
                                                                                 Kiwi Kitchens contains controversial ingredients.
                                                
First 10 ingredients:
turkey meal peas turkey tapioca canola oil natural flavor coconut oil salt montmorillonite clay choline chloride
Kiwi Kitchens Gently Air-Dried Lamb Dinner with Mackerel
                                                                                                                                     Kiwi Kitchens has a slightly lower concentration of fruits, veggies, grains, and starches.
                                                                                 Kiwi Kitchens is 100% pea-free; Nature's Variety has peas as its 2nd ingredient.
                                                
First 10 ingredients:
lamb mackerel sheep lamb liver lamb kidney lamb lung lamb plasma vegetable glycerine mussel digest lamb bone
| Nature's Variety Instinct Limited Ingredient Diet Grain-Free TurkeyKibble | Kiwi Kitchens Gently Air-Dried Lamb Dinner with MackerelAir-Dried Raw | |
| 
        Score F | 
        Score A+ | |
| Food Type | Kibble | Air-Dried Raw | 
| Meat % | Unknown | 93% | 
| Protein % | 35.5% | 30% | 
| Fat % | 16.5% | 28% | 
| Fiber % | 4% | 3% | 
| Protein to Fat Ratio | 2.15 to 1 | 1.07 to 1 | 
| Total Ingredients | 13 | 17 | 
| Meat Content | 6 total high quality | 9 total high concentration, high quality | 
| Non-Meats | 3 total low concentration | None | 
| Pea-free | No, 2nd Ingredient | Yes | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | No | 
| 
        
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