Nature's Variety Instinct Original Grain-Free Chicken vs. Inception Poultry Recipe

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Nature's Variety has a better protein to fat ratio. Inception's ratio of 1.43 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.) Inception has fewer ingredients, which is usually a good thing. Inception has a slightly lower concentration of fruits, veggies, grains, and starches. Inception is 100% pea-free; Nature's Variety has peas as its 5th ingredient.

Nature's Variety Instinct Original Grain-Free Chicken

Nature's Variety has a better protein to fat ratio. Inception's ratio of 1.43 to 1 is too low (too fatty). (The ideal ratio is 2 to 1.)

Legend

First 10 ingredients:

chicken chicken meal turkey meal menhaden fish meal peas chicken fat tapioca natural flavor dried tomato pomace montmorillonite clay

Inception Poultry Recipe

Inception has fewer ingredients, which is usually a good thing.
Inception has a slightly lower concentration of fruits, veggies, grains, and starches.
Inception is 100% pea-free; Nature's Variety has peas as its 5th ingredient.

First 10 ingredients:

turkey duck broth guineafowl quail duck turkey liver natural flavor agar-agar potassium chloride calcium carbonate

 

Nature's Variety Instinct Original Grain-Free Chicken

Kibble

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Inception Poultry Recipe

Canned

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Score
F
Score
B
Food Type Kibble Canned
Meat % Unknown Unknown
Protein % 41% 10%
Fat % 21% 7%
Fiber % 3% 1%
Protein to Fat Ratio 1.95 to 1 1.43 to 1
Total Ingredients 18 12
Meat Content 9 total
high concentration, high quality
6 total
high concentration, high quality
Non-Meats 7 total
low concentration
1 total
low concentration
Pea-free No, 5th Ingredient Yes
Sugar-free Yes Yes
Controversial ingredient-free Yes Yes
 

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