Nature's Variety Instinct Raw Longevity 20% Freeze-Dried Raw Meal Blend Chicken vs. Inception Chicken Recipe
 
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Inception has a better protein to fat ratio. However, Nature's Variety's ratio is not bad. (The ideal ratio is 2 to 1.) Inception has much fewer ingredients, which is usually a good thing. Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches. Inception is 100% pea-free; Nature's Variety has peas as its 6th ingredient.
Nature's Variety Instinct Raw Longevity 20% Freeze-Dried Raw Meal Blend Chicken
                                                                                                                                     Nature's Variety has a slightly lower concentration of fruits, veggies, grains, and starches.
                                                
First 10 ingredients:
chicken chicken meal turkey meal menhaden fish meal chicken fat peas freeze dried beef freeze dried beef kidney freeze dried beef spleen freeze dried beef liver
Inception Chicken Recipe
                                                             Inception has a better protein to fat ratio. However, Nature's Variety's ratio is not bad. (The ideal ratio is 2 to 1.)
                                                                                 Inception has much fewer ingredients, which is usually a good thing.
                                                                                                                     Inception is 100% pea-free; Nature's Variety has peas as its 6th ingredient.
                                                
First 10 ingredients:
chicken chicken meal oat milo millet chicken fat natural flavor flaxseed potassium chloride choline chloride
| Nature's Variety Instinct Raw Longevity 20% Freeze-Dried Raw Meal Blend ChickenKibble | Inception Chicken RecipeKibble | |
| 
        Score F | 
        Score D | |
| Food Type | Kibble | Kibble | 
| Meat % | 82% | Unknown | 
| Protein % | 41% | 30% | 
| Fat % | 24% | 14% | 
| Fiber % | 2.5% | 7% | 
| Protein to Fat Ratio | 1.71 to 1 | 2.14 to 1 | 
| Total Ingredients | 27 | 11 | 
| Meat Content | 14 total high concentration, high quality | 4 total high quality | 
| Non-Meats | 9 total low concentration | 4 total low concentration | 
| Pea-free | No, 6th Ingredient | Yes | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | Yes | 
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