Nulo FreeStyle Chicken & Salmon vs. Inception Fish Recipe
 
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Nulo has a better protein to fat ratio. However, Inception's ratio is not bad. (The ideal ratio is 2 to 1.) Inception has slightly fewer ingredients, which is usually a good thing. Nulo has a slightly lower concentration of fruits, veggies, grains, and starches. Both foods are pea-free.
Nulo FreeStyle Chicken & Salmon
                                                                                                                                     Nulo has a better protein to fat ratio. However, Inception's ratio is not bad. (The ideal ratio is 2 to 1.)
                                                                                                                     Nulo has a slightly lower concentration of fruits, veggies, grains, and starches.
                                                
First 10 ingredients:
chicken salmon chicken necks chicken liver chicken hearts ground flaxseed spinach salmon oil cranberries coconut oil
Inception Fish Recipe
                                                             Inception has slightly fewer ingredients, which is usually a good thing.
                                                
First 10 ingredients:
salmon catfish meal oat millet sunflower oil milo flaxseed natural flavor calcium carbonate monocalcium phosphate
| Nulo FreeStyle Chicken & SalmonFreeze-Dried Raw | Inception Fish RecipeKibble | |
| 
        Score A+ | 
        Score D | |
| Food Type | Freeze-Dried Raw | Kibble | 
| Meat % | 98% | Unknown | 
| Protein % | 46% | 30% | 
| Fat % | 23% | 14% | 
| Fiber % | 2% | 7% | 
| Protein to Fat Ratio | 2 to 1 | 2.14 to 1 | 
| Total Ingredients | 13 | 12 | 
| Meat Content | 5 total high concentration, high quality | 3 total low concentration, high quality | 
| Non-Meats | 4 total low concentration | 4 total low concentration | 
| Pea-free | Yes | Yes | 
| Sugar-free | Yes | Yes | 
| Controversial ingredient-free | Yes | Yes | 
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